You're probably wondering how we got here, eating habaneros and jalapeños on Christmas.
A person is diagnosed with ALS every 90 minutes, and this past October, ALS hit our family. Our awesome mother Patty was diagnosed with the neurodegenerative disease (aka Lou Gehrig's disease) just ahead of the holidays. It's a muscle-wasting disease. There is no cure.
As a social worker for over a decade and mother of four (and grandmother of five!), she has devoted her life to helping others in need.
Now, she needs us. She needs you. Those who live with ALS need you.
My mother’s wish this Christmas is to help find a cure for this horrible disease. So, us Haberstrohs came up with an idea. Think of it as an extension of the Ice Bucket Challenge … but with a spicy twist.
In 2014, you dumped cold water on your head. In 2017, you eat a hot pepper.
Same deal, nominate three (3) others on the video and encourage them to donate to the cause. And share.
Share. Share. Share.
Remember, if you don’t eat a hot pepper, you donate $100, or whatever you can, to find a cure. But we think you should do both. It’s more fun that way.
The Ice Bucket challenge had a 24 hour deadline, but since houses unfortunately don’t have faucets that pour peppers (yet), we’ll give you 48 hours to post once you’ve been challenged.
Why peppers? We started brainstorming ideas and Peppermint Patty turned into Pepper Patty and boom, it hit us: why don’t we eat a hot pepper and post it online? It’s an unforgettable experience just like the Ice Bucket Challenge and it’s fun (shout out to our favorite show Hot Ones for inspiration). Few things in this world is more human than eating a hot pepper. It makes you feel alive.
So, what charity?
My mother’s preference is theALS Therapy Development Institute, the world's foremost drug discovery center focused solely on ALS. Its innovative science and cutting edge approach have resulted in the identification of AT-1501, a promising treatment candidate, which will advance into Phase 1 clinical trial in 2018. ALS TDI also pioneered the ALS Precision Medicine Program, the world's premier program and partnership with people living with ALS to discover additional potential treatments.
My mother deeply believes in its motto: ALS is not an incurable disease. It is an underfunded one.
So, join us for the ALS Pepper Challenge. Feel alive. Keep the fight alive.