Ales for ALS Release Party

Saturday May 24, 2025  

1:00-4:00 pm

at August Schell's Brewing Co.

1860 Schell's Rd. 

New Ulm, MN 56073

Join us on Saturday May 24th for our Ales for ALS Release Party at August Schell's Brewing Co. Come try (3) different styles of their Ales for ALS beer all brewed with the same hop blend. 

 Grab a flight or a pint

$1 per pint supports ALS research

  Pineapple Peacock Paradise 

 A celebration of summer in a glass, Pineapple Peacock Paradise brings a beach vacation to you. This ale is fruity and tropical with a well-balanced hop blend that is curated by the ALES for ALS fundraiser. Enjoy a pint while observing the peacocks in the Schell Gardens. 

Franks Red Hop (IPA)

This Red IPA boasts tropical flavors combined with stone fruits, supported by a biscuit malt note and a dry finish. 

  Ales For ALS Pale Ale

  Perfectly balanced between malts and hops, this golden pale ale features a nutty, biscuity malt profile combined with the tropical flavors from the special Ales for ALS hop blend. Each sip will leave you wanting more.

  Free event!

 Photo & autograph opportunity with local legend Terry Steinbach!

Raffle & Giveaways! 

Awesome AUCTION items: Yeti Coolers, Golf Bag, Wine, and much more!

Ales for ALS Merchandise and SWAG!

Food Truck!

Giant Jenga & Corn Toss!

Brewery Tours Available!
Join us for a behind-the-scenes look at our brewing process!

    Tour Times: 12 PM, 1 PM, 2 PM, 3 PM, 4 PM

Capacity: 30 people per tour
Tickets: First come, first served – available starting at 11 AM in the gift shop.

Purchase early to reserve your spot!

 Enjoy all that August Schell's has to offer while supporting an important cause.  

 Ales for ALS supports the ALS community, and ALS research at the ALS Therapy Development Institute (ALS TDI).  

  "See if your employer will match your donation!"

 Thank You to our Brewing Partner

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  Thank you to our local supporters

Thank you to our National Sponsors

Hops Courtesy of Yakima Chief & Loftus Ranches